Clovis highlight
The Clovis Rodeo
Founded in 1914 and operated by an all-volunteer nonprofit, the Clovis Rodeo has grown to become one of the largest rodeos in America.
The Clovis Rodeo was established in 1914 by the Clovis Women's Club, created as a way of bringing friends together to experience a bit of western culture. That single event grew into an annual tradition held every year on the last full weekend in April, attracting more than 50,000 spectators who come to watch 600 cowboys, 90 cowgirls, and 750 animal athletes compete. The rodeo celebrates the cattle ranching history and spirit that shaped the region's identity and continues to define what organizers describe as the Clovis Way of Life.
Today the Clovis Rodeo is operated by the Clovis Rodeo Association, an all-volunteer nonprofit with more than 700 member volunteers. Every cent of proceeds—more than $350,000 annually—is distributed to local charitable causes, including 4-H, FFA, youth organizations, healthcare facilities, and veteran support services across more than twenty-one community groups. The rodeo is governed by a membership-elected board and associate directors who carry out the complex logistics of the event, demonstrating how deeply the tradition is woven into local civic life.
For families in Clovis, the Rodeo is a touchstone: a place where traditions pass from one generation to the next, where children experience their community's identity firsthand. That's the same logic behind a term life policy: choosing coverage sized to protect the people and traditions you're building, for the years when your income matters most to them.